High-Yield Tourism
Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the complex, fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
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Episodes
Sunday May 05, 2024
Sunday May 05, 2024
In episode 2, Gary and Jens discuss High-Yield Tourism within Asia Pacific’s dynamic growth context. The journey takes us from Thailand and Singapore to China, Japan and South Korea and Mongolia and Saudi Arabia. Travellers across the region are living out their lifestyle passions when they travel - and destinations and tourism brands are seeking to respond. But visitor numbers are rising fast once again bringing new challenges. Plus, does backpacking in Asia fit the high-yield model?
Thursday May 02, 2024
Thursday May 02, 2024
In the rush to recover from the pandemic, many destinations have sought to match pre-Covid arrivals. A backlash is developing. Public sentiment against mass tourism is hardening in many places. Can High-Yield Tourism marketing confront the new challenges facing visitor economies? Hosted by Gary Bowerman: an Asia-based travel & consumer analyst, conference speaker and consultant, & Dr. Jens Thraenhart: a global tourism strategist & Former CEO of Barbados Tourism Marketing Inc.
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